AI automation use cases at a glance Alongside these specialised workflows, the general AI and automation use cases can help with everyday documents and messages. The examples below show how to apply similar approaches to your team.
These examples are starting points. Adapt the inputs, integrations and review steps to your process.
Use case 01
AI-assisted content creation
The problem: Producing content regularly requires considerable time and resources.
The solution: Build a workflow to draft content for your blog, social media and other channels.
Example workflow:
Define topics and keywords using relevant news or trends. Generate suitable drafts: articles, posts or video scripts. Create channel-specific versions of the same topic. Publish after review, or automate publication for approved content types. Content can also be created or translated in multiple languages.
Use case 02
Repurpose content for social media
The problem: Turning each website article into posts for several social networks takes time.
The solution: Collect new website content and adapt it to each social channel.
Example workflow:
Retrieve newly published content, using a crawler where appropriate. Rewrite it for Facebook, LinkedIn, X and other channels using the right tone and length. Publish the approved versions through your automation platform. The same workflow can promote new products added to an e-commerce website.
Use case 03
Create personalised marketing visuals at scale
The problem: Producing audience-specific visuals requires time and design resources.
The solution: Combine AI-assisted text preparation with a design tool to generate visual variations.
Example workflow:
Collect personalisation data. Create, format, rewrite or translate the text with an AI assistant. Use a design tool such as Canva to generate images, carousels, thumbnails or presentations in batches.
Use case 04
Create personalised marketing videos
The problem: Producing individual videos for prospects or customers is a complex process.
The solution: Generate video drafts using relevant customer context and approved templates.
Example workflow:
Collect permitted personalisation data from your CRM, marketing platform or visitor interactions. Generate personalised video scripts. Create videos with appropriate elements such as a customer name, product interests or an offer. Use reviewed videos in email campaigns or on your website. This workflow can also support multilingual videos or personalised avatar introductions.
Use case 05
Automated video translation
The problem: Translating a video and rebuilding it in another language takes time.
The solution: Connect new videos to a translation and dubbing workflow.
Example workflow:
Trigger the workflow when a new video is saved. Send it to a service that translates the content and generates a dubbed version in the target language. Review the result before publication. Use voice cloning only with permission from the person whose voice is used.
Use case 06
Competitor monitoring for marketing
The problem: Keeping up with competitor changes requires ongoing effort.
The solution: Monitor competitor activity and prepare insights for your marketing strategy.
Example workflow:
Track competitor websites for new products, announcements and offer changes. Analyse the collected information for potential opportunities and threats. Prepare recommendations for messaging or offer adjustments.
Use case 07
Customer sentiment analysis
The problem: Large volumes of reviews make it difficult to understand customer opinions.
The solution: Analyse reviews and comments to identify recurring themes and sentiment.
Example workflow:
Collect relevant reviews, comments and interactions. Analyse the sentiment expressed in each entry. Generate a report on customer perceptions. Use the findings to inform marketing decisions and customer experience improvements. The workflow can also help identify creators who speak positively about your brand.
Use case 09
Marketing chatbots and lead qualification
The problem: Visitors expect quick answers when your team may be unavailable.
The solution: Use an AI chatbot to answer common questions and guide visitors to the right team.
Example workflow:
Develop a chatbot for customer interactions. Connect it to approved product, service and FAQ information. Deploy it on your website or messaging platforms. Qualify enquiries and route visitors to sales or support. Monitor interactions and improve the responses. Discuss your AI automation opportunities Tell us about your current process. We can help identify a useful first use case, define the workflow and put it into practice.
