Be visible in AI answers

Search is evolving. Users no longer simply enter a few keywords and browse a list of links. They ask complete questions to ChatGPT, Claude, Gemini, Perplexity and other assistants, then expect a directly usable answer.

The risk is clear: if your business does not have content adapted to these new behaviours, it may disappear from their answers in favour of better-structured competitors.

Assess your AI Visibility

What is AI Visibility?

AI Visibility is the ability of your business, brand, products and expertise to appear meaningfully in answers generated by answer engines and AI assistants.

When a user asks:

“Which solution should I choose for…?”
“Which are the best companies for…?”
“What is the difference between…?”
“How can I solve this problem?”
“Which provider best matches my needs?”

The goal is for AI systems to identify your business as a relevant source, understand what you offer correctly and, when appropriate, cite or recommend you.

From keyword searches to question-and-answer

Traditional SEO has long focused on keywords: identifying search terms, creating corresponding pages and improving their position in search results.

This approach remains important, but it is no longer sufficient.

Users now express much more specific needs through questions and concrete situations. Answer engines seek to understand the intent behind these requests, gather several sources and produce a complete answer directly.

Your content must therefore be designed not only to match this new type of query, but also to provide a sufficiently clear, precise and credible answer that an AI system can use.

Optimise for the questions your customers actually ask

Search is becoming more conversational.

A user may no longer simply search for:

Keyword search

inventory management software SME

but may sometimes ask a more specific question:

Conversational search

Which inventory management software suits an SME with several warehouses and a team of fewer than 20 people?

These two searches express a similar need, but the second provides much more context.

To improve your AI Visibility, you need to identify the questions your customers actually ask, understand their intent and produce content that answers them directly.

This includes working on:

your users’ frequently asked questions
their problems and decision criteria
comparisons between solutions
use cases
objections
alternatives

Are you visible in AI answers?

A few tests can already reveal opportunities:

Does your business appear when prospects ask for recommendations?
Do AI systems describe your products and services accurately?
Are you associated with the strategic topics in your market?
Are your competitors cited more often than you?
Does your content answer the questions your prospects actually ask?
Do you know which sources influence how your brand is represented in AI answers?

If you do not know the answers to these questions, your AI Visibility remains largely outside your control.

From diagnosis to results

AI Visibility Audit

Identify what is holding you back.

We analyse how your business appears for the key questions in your market, which competitors take your place and why. We then identify the content, signals and opportunities to strengthen so you can improve your presence in AI-generated answers.

You receive a clear analysis, concrete recommendations and a prioritised roadmap.

Discover the AI Visibility Audit

Implementation

Take action.

We help you improve your visibility progressively through editorial strategy, identifying priority questions, creating or optimising content, structuring answers and strengthening the signals that help AI systems understand your expertise.

You receive priority topics and optimised, structured content on a one-off or recurring basis.

Discover our services